This will do average money. I can't see it being a big money fight in England as Chisora was beaten up and stopped handily by Haye. Make what you want of that fight but fact is Haye didn't lose a round and became the first to stop him when many couldn't. Fury is doing a good job of advertising himself but people who buy BoxNation are generally regular boxing fans as it is a boxing only channel and you commit to it on a rolling month by month basis, so I think it'll do ok, but it won't be huge money.
Froch-Groves II will have sky box office backing (as would Haye-Fury had it have happened) with a one off PPV order price with no registration required and thus will generate a much higher financial reward. Sky's media sell is fucking unbelievable when they get the ball rolling. BoxNation would never compete.
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