MMA has to be free, because no one would pay a good dime to see it... aside from having nothing to do on a Friday or Saturday night, you stumble into a UFC event and sit down and take in some "action"...

Dana White uses his head- he KNOWS promotions go well beyond just fight hype. You need to have a friendly face to the brand, like all sports have.

Boxing doesn't have to try so hard to be that way- because we gravitate towards a fan favourite. The man that's must see TV for fight fans, casual and hard core, is Floyd Mayweather. He is the face of boxing- regardless of who the HW champ is. The second face is Manny Pacquioa.

Who's gonna take his place remains to be seen... but odds are it will be another real soon, and it looks like Deontay Wilder IF he keeps on winning in the fashion casual fight fans wanna see- ko's and gory beatings.

Danny Garcia has it- but the fight last night looked boring. But even Floyd has boring fights from time to time.

UFC TRIED to capitalize on the strength of Tito Ortiz and Rampage Jackson, and tried to make more out of Chuck Liddell than he was worth, but it peaked with the descending of those three names.

They tried to work with Kimbo Slice... they tried to keep us interested in Jon Jones, but they have peaked promotionally and it can go no further than it has.

Nice try- but that's it.