According to Michel, HBO offered a license fee, for Stevenson-Kovalev, that was significantly less than what the network had offered for last fall's Andre Ward vs. Edwin Rodriguez clash. Ward-Rodriguez received an HBO license fee of $3.15 million dollars. Many in the industry were very, very critical of the license fee paid for that fight, especial when the television rating only peaked at 1.2 million viewers. Rodriguez, who most viewed as a hand-picked opponent to test Ward's post-injury abilities, was given $1 million for the fight.
"I have a lot of people telling me that this fight, Kovalev and Stevenson, that it's one of the two or three most important fights to be done this year. If that's the case, then why was the offer [from HBO] for the Stevenson-Kovalev fight not even close, in terms of the license fee, to the fight with Ward and Rodriguez. Ward-Rodriguez, I remember well, was not a huge ratings [hit] on HBO. I'm telling you that if the offer would have been even close to the type of license fee that [Ward-Rodriguez] got, for sure we would not [be going over to Showtime]," Michel said.
"I'm telling you it was far from that number. HBO could have made the deal with us before we got an offer from Showtime. Everybody is saying that it's a great, great fight and I agree, but I also agree that it probably had not matured enough because HBO was not willing to pay the value of what they were paying for other fights on the network. It was always that point that Adonis was bringing to me, that Rodriguez made a million dollars and Ward made two millions dollars and what we were offered for the [Kovalev] fight - it was not close to that."
Last year's HBO doubleheader with Stevenson and Kovalev had higher ratings numbers than Ward-Rodriguez. Stevenson-Bellew had 1,305,000 viewers and peaked at 1,358,000 viewers. Kovalev's KO win over Ismayl Sillakh had 1,254,000 viewers. The license fee offered by HBO for Stevenson-Kovalev was "closer to $2 million than $3 million."
Showtime's plan is to match Stevenson, should he beat Fonfara, with next month's winner of the IBF/WBA light heavyweight unification between Bernard Hopkins and Beibut Shumenov. Both Stevenson and Hopkins have been clamoring to fight each other for some time. With Hopkins defeating Canadian superstar Jean Pascal in a historical 2011 decision win in Montreal, it makes a potential Hopkins-Stevenson fight a very big event on Canadian soil.
Michel says Showtime stepped up financially in a big way to secure Stevenson's fight with Fonfara. How big? Michel explained.
"Adonis will make the highest purse of his career with Fonfara..by far. Against Fonfara, he's going to make more than twice than what he made for his last fight. His highest paid fight [on HBO] was against Bellew. He is going to generate more than twice of that. The license fee is twice the number too. Adonis' purse will be twice as big as his purse was against Bellew and the license fee that we got from Showtime was more than twice than what we got [from HBO] for the Bellew fight," Michel said.
"With Showtime now, and the potential fight with [Bernard] Hopkins, the potential fight with Hopkins will bring much more money to Adonis than he could have made with a Kovalev fight. I know reporters are looking at Kovalev and believe that it will be a great match and I agree, but I also believe that for fans, for people that are not hardcore fans - a fight with Hopkins - here in Montreal - will have twice the number of people [in the venue] than it would be for Kovalev."
"At the end of the day, really, HBO didn't buy [Stevenson's fight] and then didn't match [Showtime's offer], because they decided that it wasn't a good business move for them. They didn't believe the [Stevenson-Kovalev] fight was important for them or they would have made the proper move, which they did not."
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