I suppose since the idea this issue was genuine is probably not the norm I'll explain my reasoning.

Everyone except Ellerbe was reasonable. And Ellerbe is paid to not be reasonable in such a scenario.

Floyd stutters if he has to think and he wasn't stuttering so his reaction feels genuine.

Most importantly they didn't push the "fight off/fight on" stuff to ESPN to grab headlines If it's a sales strategy you push it to every media. As is only true fans have any idea and you don't market to us.