Ward is a prima donna who demands everything his own way.

It's difficult for Goossen, because Ward is insecure about fighting without a home ref and so refuses to travel. Ward also makes unrealistic money demands.

He was offered a fight with Kessler in Denmark and with Froch in the UK, and said no, even though the money was good for both fights.

He was offered a fight with Stevenson at 168 or 175 and said no (too risky?).

He was contacted for a HBO fight with Kovalev at 175 but Ward said no, Kovalev would have to weight-drain down to 168 and the fight would need to be in Oakland.

Being envious of the attention given to Golovkin, he wants GGG to come up to 168 and fight him in Oakland, so there can be a referee who permits him to head butt and otherwise foul. GGG said he'll come up to 168 for a PPV with Froch or Chavez, but a fight with Ward at 168 isn't enough money, especially since Ward will demand a huge payday and so take most of the revenue.