It's called publicity & marketing. He's very good at keeping his name in the mouths of boxing fans, sports writers and the general public 12 months of the year...even though he only fights for 64 minutes a year.
Floyd doesn't believe what he says, he just needs you to believe it.
I don't think he believes his own hype. If he could make more money telling people he was shit and just got lucky every fight he'd do that. You can definitely criticise him for not fighting Manny or taking other risky fights though but don't forget Manny wasn't entirely blameless. Floyd was ready to make the fight but Manny developed a fear of needles which he's since managed to lose.
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