Casual fans love to see heart in the ring. Nothing delivers a guy giving it his all in the ring better than facing adversity. Gatti faced adversity, and delivered exciting fights when he tried his all to win despite the setbacks and adversity.
So, it isn't a brawl fans want to see. Fans want to see drama unfold and guys to give it their all.
For example, the first Bowe/Holyfield fight basically set that trilogy off for the better. They had to do it two more times. Bowe was tested and so was Holyfield. Both at the highest points of their careers.
People also wanted a Lewis/Vitali rematch moreso than they wanted a Lewis/Rahman rematch. Because both men were tested and went in with their all.
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