All Keith needs to do is market himself. You see? This is the big difference between Danny Garcia and Keith Thurman: Thurman is just being "managed". Danny Garcia is being managed, "promoted" AND "marketed" and also branded.
Danny has positioned himself to be the next undefeatable fighter post-Floyd. A Latino version of Mayweather. Branding. Danny Garcia is also engaging with the fans, in a humble charismatic way.
This also explains how Adrien Broner amassed a few million dollar paydays by just engaging the public. That's all. Of course, he was saying he was the next Floyd Mayweather- but we all know that wasn't even close to being true. Broner put himself next to greatness and didn't fall to far from it.
This was the thing. We don't even talk about Thurman's purses, knowing full well he can beat Broner and push Garcia to the limit, while those two are making money for fighting the same types of bums Thurman can ko in the first five rounds or less.
The worse thing about this is that Thurman started his professional career before Broner, and the same month as Garcia did.
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