The NAACP was looking out for themselves.

Instead of offering Sonny Liston a guiding-hand, and help to improve his
image, they 'spat' on him.

On Floyd, he ran out of reasons {some legitimate and some not} in not offering
Sonny Liston a challenge for the World Championship.

Not to forget,

Floyd Patterson gave Sonny the opportunity to fight for the Title, but Floyd
and his Management really 'screwed' Sonny and his Manager {Jack Nilon}
over in the fight contact.

The famous Attorney - Roy Cohn was involved in 'shafting' the Liston Team.

Did the NAACP look into this 'F***ing' to help Sonny.

NO, unless they got a percentage.