Thurman/Guerrero card brings in 3.4 million viewers

[Beanflicker]

Great news for boxing. 3.4 million viewers, the most watched boxing broadcast since 1998. And most importantly, it beat out the recent UFC shows on FOX.

This past weekend, the big player in the combat sports world was Premier Boxing Champions, the Al Haymon enterprise that brought boxing back to network television. PBC aired their debut show Saturday night live on NBC, and the overnight ratings speak well for the company's future.

Premier Boxing Champions pulled in 3.4 million viewers on the night, making it the most watched boxing broadcast since 1998. They also did a 1.08 rating in the coveted 18-49 demographic, making NBC #1 amongst the big 4 networks in this group.

The show was headlined by Keith Thurman vs. Robert Guerrero in a dramatic fight, and also featured Adrien Broner vs. John Molina, Jr. in a snoozer.

One other statistic worth noting: the show saw a steady rise throughout the broadcast, with an increase every half hour, culminating in a 4.2 peak for the last half of the main event.

The big question for MMA fans - how do these numbers stack up to the UFC on Fox?

The most recent UFC on Fox show, UFC on Fox 14 headlined by Alexander Gustafsson vs. Anthony Johnson, pulled in 2.82 million viewers, a definite notch below the PBC show. That was the high mark for the UFC in some time. UFC on Fox 13: Dos Santos vs. Miocic saw a significantly lower 2.27 million viewers, which was consistent with their most recent shows.

The highest rated UFC on Fox show remains the first ever event (Velasquez vs. Dos Santos I) which drew 5.7 million viewers back in 2011. Overall, only 4 of the 14 UFC on Fox events have beaten this PBC show in terms of viewers - none more recent than UFC on Fox 6: Johnson vs. Dodson in January 2013 (3.77 million).

[fan johnny]

Don't get too excited. For a Prime Time show, it needs to have a consistent showing of 4.0 for it to have a future. Below that, its just a matter of time. 65% of all new shows get canceled. That's around 115 to 120 and below on the overall list of shows that get chopped. When a show scores in the 7's then it's future is good enough to survive on prime-time.

[beenKOed]

Snoozer or not, Broner vs Molina should get some credit because everyone wants to see Broner get his butt kicked again. IMO Lol

[p4pking]

THat's probably good news, but I bet they banked on even higher ratings considering the investment Haymon made on it. If Broner-Molina had been a better fight it might have kept more people tuned in, the reality is that a casual viewer will just change the channel watching that kind of action, guaranteed people were kicking themselves after how that one turned out.

[powerpuncher]

Don't get too excited. For a Prime Time show, it needs to have a consistent showing of 4.0 for it to have a future. Below that, its just a matter of time. 65% of all new shows get canceled. That's around 115 to 120 and below on the overall list of shows that get chopped. When a show scores in the 7's then it's future is good enough to survive on prime-time.

true, but i believe that many people didnt even know about it. its a new thing and as time goes on, more and more people will start to realize that there is some good boxing on national tv.

[ykdadamaja]

I wonder how the money works out for this? We know with ppv it's in the buys. But how does regular network TV get that money in for boxing shows? Gatta be more than just spot advertisements.

[VG_Addict]

Maybe it's just me, but I noticed Thurman's guard is wide open.

He also has a tendency to drop his left, and there were a few times where he left himself open after throwing flurries.

[SlimTrae]

In between rounds, they introduced several fighters. So for the public that tuned in-they at least can match the face to the name Deontay Wilder for example: smart promo on Hayman's part.

Gotta think even the novice fan could point out how amatuerish Molina looked with that wild overhand right, while some of us hardcore fans probably didnt expect for him to fight that way. Hey, shit happens.

Keep Laila on roving assignment, she looks nice, but I dont care for the sound of her voice. Marv & Ray great job.

[Master]

I think this is a long term plan to continue to bring back boxing on free tv. For a first time it is a good audience and will continue to rise.

[fan johnny]

I wonder how the money works out for this? We know with ppv it's in the buys. But how does regular network TV get that money in for boxing shows? Gatta be more than just spot advertisements.

I'll guess the money's come from the Live Gate Sales and Advertising Dollars. There are sponsors for the event itself as well. Typically Beer & other Spirits, Energy/Sport drinks & Sport attire and the Networks themselves. I only see mega fights having a site venue bid. Otherwise the promoter pays the venue and to get the fight aired. I'm not sure how the ad dollars are divided up. Al Haymon reportedly made a deal with NBC to air 24 fights. The same formula that the networks use applies to Al Haymon's investment bid to get boxing back on aired TV. With the rating received, it cost advertisers between $50k-$60k for a 30 second spot. I would think just looking at the number in general that Al Hamon needs to clear a bit more that 1 million per fight on average to make any money. With only 4 of the 24 fights on prime-time with a 1-ish rating, that number doesn't look very attainable.

[ykdadamaja]

I wonder how the money works out for this? We know with ppv it's in the buys. But how does regular network TV get that money in for boxing shows? Gatta be more than just spot advertisements.

I'll guess the money's come from the Live Gate Sales and Advertising Dollars. There are sponsors for the event itself as well. Typically Beer & other Spirits, Energy/Sport drinks & Sport attire and the Networks themselves. I only see mega fights having a site venue bid. Otherwise the promoter pays the venue and to get the fight aired. I'm not sure how the ad dollars are divided up. Al Haymon reportedly made a deal with NBC to air 24 fights. The same formula that the networks use applies to Al Haymon's investment bid to get boxing back on aired TV. With the rating received, it cost advertisers between $50k-$60k for a 30 second spot. I would think just looking at the number in general that Al Hamon needs to clear a bit more that 1 million per fight on average to make any money. With only 4 of the 24 fights on prime-time with a 1-ish rating, that number doesn't look very attainable.

hhhmmmm....

[Beanflicker]

Don't get too excited. For a Prime Time show, it needs to have a consistent showing of 4.0 for it to have a future. Below that, its just a matter of time. 65% of all new shows get canceled. That's around 115 to 120 and below on the overall list of shows that get chopped. When a show scores in the 7's then it's future is good enough to survive on prime-time.

Yeah but this isn't a hip new sitcom or game show where they're expecting to hit a grand slam on the first night. They're reintroducing the mainstream to an old product, and for those numbers to be pulled in by guys who are nowhere near the top of boxing in terms of name/star power, that's pretty encouraging. NBC had to have known that this was a test event, and for it to pull in solid numbers like that shows a lot of promise.

[fan johnny]

Don't get too excited. For a Prime Time show, it needs to have a consistent showing of 4.0 for it to have a future. Below that, its just a matter of time. 65% of all new shows get canceled. That's around 115 to 120 and below on the overall list of shows that get chopped. When a show scores in the 7's then it's future is good enough to survive on prime-time.

Yeah but this isn't a hip new sitcom or game show where they're expecting to hit a grand slam on the first night. They're reintroducing the mainstream to an old product, and for those numbers to be pulled in by guys who are nowhere near the top of boxing in terms of name/star power, that's pretty encouraging. NBC had to have known that this was a test event, and for it to pull in solid numbers like that shows a lot of promise.

Based on what I read about Al Haymon's deal with NBC, NBC has no risk. (I frankly think this is a big mistake on Al Hamon's part) It's mostly on the weight of AL Haymon's $$$. I'm willing to bet his motivation is not completely because his heart is with boxing, but rather a bigger chunk of the motivation is to earn money. I doubt the decision makers care about content as much as the performance ratings. The bottom line is profit margin. This is mostly why some 65% of all new shows get canceled. The only shows that seem to survive with lower ratings are the ones that get social and media attention due to feed back from the fans. Branding in advertising carries more weight and sponsors are willing to lose money in a demographic because they earn a name. Let's hope this rings true for Boxing. When an investor dumps more than his net worth into a product, I suspect it's not testing. I however, find it very difficult to believe, Al Hamon's net worth is only $15 Million.

[walrus]

This wasn't a one shot deal. We have many good nbc fights coming up. He has a plan to try to build this up. If the ratings are good and people are looking forward to the negotiations will change. Let's give it time and see if it gives boxing a kick in the ads as far as ratings go.

[Beanflicker]

Based on what I read about Al Haymon's deal with NBC, NBC has no risk. (I frankly think this is a big mistake on Al Hamon's part) It's mostly on the weight of AL Haymon's $$$. I'm willing to bet his motivation is not completely because his heart is with boxing, but rather a bigger chunk of the motivation is to earn money. I doubt the decision makers care about content as much as the performance ratings. The bottom line is profit margin. This is mostly why some 65% of all new shows get canceled. The only shows that seem to survive with lower ratings are the ones that get social and media attention due to feed back from the fans. Branding in advertising carries more weight and sponsors are willing to lose money in a demographic because they earn a name. Let's hope this rings true for Boxing. When an investor dumps more than his net worth into a product, I suspect it's not testing. I however, find it very difficult to believe, Al Hamon's net worth is only $15 Million.

Everything comes down to $$$, we all know that. But to Haymon's credit, at least he's risking his money for the betterment of boxing. That's something the dinosaurs before him like Bob Arum and Don King never did. Like JFK said, a rising tide lifts all boats, and obviously as boxing's current king pin the bigger boxing is the more money he makes. But it's great to have a guy out there thinking about the big picture and taking risks.

I don't know much about the particulars of the deal, but you have to imagine boxing is a tough sell for the big networks. It's fallen almost completely out of the public's eye and has largely been eclipsed by the UFC. It's not something that's going to be a home run right away.