Arum and Don king have been in the fight game for a lot longer and brought the world the biggest fights in history. The ufc is a mix of wwe and boxing. AL Haymon is not bringing anything new so my guess is he will be lucky to make half his money back from this venture. What he can achieve is branding. Already he is building his name with boxing fans with a positive spin. If this is his actual intent the he has already succeeded.
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