When they made the fight both networks decided not to bother. The fight would sell itself was the reasoning.
Showtime could have made a show and shown it on CBS which is free-to-air network TV in the States. HBO could have made a show and shown it on CNN which most Americans have. If there was ever a fight that non-boxing people might have been interested in and shelled for the PPV it's this one but for some inexplicable reason the networks didn't bother. Watch HBO shell out for the future Manny-Crawford 24/7 (or a fight just as dire).
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