Anyone involved in this fights promotion would be negligent not to take/make every opportunity to sell this fight. Justin Beiber face is another demographic. Most people thatby this fight aren't even casual fan. More like bandwagon fans. While the fight has the recipt base, to make it palettable a chef's touch gives it that desiable tease look. We are all hoping for a flavor that brings enjoyment. While the word is out, not everyone will pay to get inside. Mc Donalds is not the best burger in town, yet they sell more than anyone.