Could the IRS have given Joe Louis a break?

[Bill Paxtom]

'The Joe Louis Milk Company'

In 1953, Joe Louis was initially offered a 'deal' by Jesse Earl Thorton of the 'Lakeview Dairy Products Company'.

Mr. Thorton offered to form a 'subsidiary' division from his primary company called > 'The Joe Louis Mild Company'.

On May 6, 1954 > Joe Louis was named 'President' of The Joe Louis Milk Company.

The target goal, was to promote 'milk' to the children of the Southside of Chicago.

Location > 10842 Michigan Avenue ~ Chicago, Illinois

Serving > Chicago, Illinois and Eastern Missouri.

Joe Louis Milk was the 'center piece' of Milk for the 'Jewel Food Stores'.

Joe would promote the company, by doing photo shoots on the Golf Corse with
himself 'The Brown Bomber' drinking a big glass of milk.

And other photo shoots of Joe drinking milk, surrounded by young kids as onlookers.

'Pride You Can Pour'