For boxing fans this is a joke, but I can understand it from the networks perspective, as a shameless expirement. Aside from Pacquiao, Canelo, and DLH, pretty well all of Floyds PPV's in recent years were sold entirely on his name and brand, like it or not. Adding to that: The Pac fight did what, twice as many buys as any other fight ever? Of course most of the reaction ws negative, but it was still such massive exposure that there could be some carry over from it. I wouldn't be surprised if this sold a lot more than one would expect, and I wouldn't be surprised if it was Floyds lowest selling PPV ever either, I guess Showtime is confident it will be the former. Wonder how many buys they need to make a decent profit, after you take in Floyds base pay and all that.