It's not true to say Fury's antics offer nothing. Yes Wlad sells 50,000 tickets in Germany but that is not the only market. This fight is SKY PPV in Britain. There's a reason why K2 promotions sold the TV rights to Sky PPV in the UK, because Fury will bring a whole load of extra dough to them because of his antics. Likewise HBO have bought the fight for America (they don't buy every Wlad fight).

Fury being a big nutter, with a big mouth and turning up to press conferences in batman costumes is the main reason why Wlad is facing him. It's absolute gold for promoters and TV companies.