You don't need to have famous fighters on the same channel to build a fight these days. Look at Frampton-Quigg. It's different with unkowns like Dillian Whyte of course, which is why he was chief support to AJ for a few fights to sell him.

Whether or not you like Haye, once he bangs this fella out - forget that top 10 alphabet nonsense, just watch him on youtube, he's pony - plenty of current top heavyweights will come running, and with them so will SKY PPV.