This idea that easy fights build future fights is so faulty that it's hard to even understand where people get the notion.
Yes easy fights maximize earnings because fighters get more fights before losses pile up. But they do nothing to build anything. Think of Danny Garcia after the Matthysse fight, he was a name and had momentum. A few fights later and he's just another guy. Even as he has expanded his resume by gaining another championship in another division he is less of a name and has less appeal.
Big fight after big fight makes future fights bigger. Manny became a star by fighting the Morales', Berrera, Marquez types. Floyd became a star by years of fighting champions. Big fights build the future.
Look at GGG, he's the talk of the sport but he hasn't had big fights so his PPV debut did like 100k in sales.
Frankly any debate that easy fights build fights has no basis in reality.


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