Quote Originally Posted by p4pking View Post
Is Ward really that much more marketable than Kovalev though? I don't know why he'd be worth putting the fix in for when you look at how often the guy's been fighting, who else is out there for him to fight, the numbers he's previously done etc.
Probably so based upon being the great American hope. Now he has the win his stock is back up, people are saying how amazing he is, and now he can go and have a rematch. If Kovalev won the demand for a rematch would be much less. With Ward winning and many not thinking he won, there is also a narrative to drive up the hype again. Personally I thought it was dull, but if you can make more money with yet more clinching, then you have to take it. Ward has made the bigger share of the money, has the win, and American boxing is winning too. What's not to love? I hope Kovalev destroys him next time out.......oops, I am falling for it already.