If Bellew loses he gets money and the credibility of fighting a full blown HW
If he wins then he gets all sorts of marketability, money and a massive scalp.
If Haye wins he's expected to anyways, he gets ridiculed for fighting a CW and ducking bigger names and bigger fighters.
If he loses he is retired
But he won't lose and jumps straight back into prime time PPV on a Sky/Matchroom Card in an easy 1-2 round KO fight - you my friend are seriously missing the point
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