Haye has a non-boxing fan following, hence he gets 3 million viewers and sells 20,000 tickets fighting a nobody. And now he's in a massive PPV fight that he has openly and brazenly called a one round mismatch from the very start.

Bet your bollocks this PPV will smash the living shit out of any British fight in the last few years (barring AJ-Wlad, which will be a record breaker)