I can see why the pure boxing fans are getting a bit uptight about this, but pure boxing doesn't exist any more! Contests are set, paid for and delivered by hype, like it or loathe it. If your public liked Haye Bellend enough to do it again then who are we to argue? The rosy side of the media story is that having both put up a good show they will now get a life changing payout for a rematch, good luck to them, Rocky Balboa all over again.

At the end of the day they took the risk (most of it by Haye, but now reversed) and sold the fight and got the reward. How anybody could allow Dillyan Dilly Dally or Del Boy Chisora to muscle in with a fight against either of them, thus reducing the purse to four pounds fifty pence is beyond me.

Obviously AJ is out of the question for either, but they keep interest going, and nobody's losing so far.