Sky marketing machine

[Master]

If Groves v Eubank was on Sky it would be getting massive coverage at just over a month out but as it is now there has been hardly any press coverage.

It should still be a sell out.

[smashup]

Terrible Marketing by ITV and Sauerland TV wise (the tickets sold out in 7 minutes) they (ITV) aren't exactly doing much in the way of promoting Eubank Jnr on there PPV Box Office Channel.
I reckon ITV are waiting to see if he beats Groves then will launch him on ITV1 "free to air" if he does and start showcasing Jnrs fights to spearhead them getting back into Boxing.
They made Khan an offer recently so they definitely want in but Hearn (Sky) grabbed him first
Maybe @Fenster the Prophet can shed some light on how things will pan out

[Fenster]

The only thing I regularly watch on ITV is horse racing, I can assure you they plug the fuck out of upcoming ITV fights, constant adverts, and the pundits and presenters bigging it up with the "can't wait" and "can't miss" comments.

It's all about social media today, not TV, how many people actually watch Sky Sports every day? Couple of hundred thousand? Hearn has more twitter followers than that.

[smashup]

Can honestly say I've not seen one advert promoting the Groves v Jnr fight on/in TV, Newspapers or Online, i don't watch horse racing either or ITV much though.
Even "English" and his Monocle seems silent.

I still think ITV are just waiting to see if Jnr can scalp a genuine world class fighter then will back him, throw a shitload of money at him and give him a platform on free to air ITV1 as their new face of Boxing.

Any word on the undercard yet?

[Fenster]

Not sure about that, surely ITV want more PPV action not less? If they were now going to invest millions in Jr to give him away "free" they've gone about is arse backwards.

Just 100,000 buys is a couple of million quid in the pot. They best hope the fight does pony numbers otherwise Eubank's in a position to demand an absolute fortune to toe in line with the PPV dosh.

Surely subscription networks (Sky/BT/HBO/Showtime) would give away the mega fights (Joshua/Floyd) instead of increasing the buy rate if they could make more that way?

[Fenster]

And the undercard is crap, which is the norm for Sauerland and when a PPV main event gobbles up all the dough (they don't need any help selling it).

[Master]

I think ITV will expand the ppv boxing because it generates more money, hope it does bomb in sales and they decide to ditch it for free boxing on the channel. More viewers means more advertising revenue.

Look how successful channel 5 have been 😀