Terrible Marketing by ITV and Sauerland TV wise (the tickets sold out in 7 minutes) they (ITV) aren't exactly doing much in the way of promoting Eubank Jnr on there PPV Box Office Channel.
I reckon ITV are waiting to see if he beats Groves then will launch him on ITV1 "free to air" if he does and start showcasing Jnrs fights to spearhead them getting back into Boxing.
They made Khan an offer recently so they definitely want in but Hearn (Sky) grabbed him first
Maybe @Fenster the Prophet can shed some light on how things will pan out