The only thing I regularly watch on ITV is horse racing, I can assure you they plug the fuck out of upcoming ITV fights, constant adverts, and the pundits and presenters bigging it up with the "can't wait" and "can't miss" comments.
It's all about social media today, not TV, how many people actually watch Sky Sports every day? Couple of hundred thousand? Hearn has more twitter followers than that.


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