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Thread: Sky marketing machine

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  1. #1
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    Default Re: Sky marketing machine

    The only thing I regularly watch on ITV is horse racing, I can assure you they plug the fuck out of upcoming ITV fights, constant adverts, and the pundits and presenters bigging it up with the "can't wait" and "can't miss" comments.

    It's all about social media today, not TV, how many people actually watch Sky Sports every day? Couple of hundred thousand? Hearn has more twitter followers than that.
    3-Time SADDO PREDICTION COMP CHAMPION.

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    Default Re: Sky marketing machine

    Can honestly say I've not seen one advert promoting the Groves v Jnr fight on/in TV, Newspapers or Online, i don't watch horse racing either or ITV much though.
    Even "English" and his Monocle seems silent.

    I still think ITV are just waiting to see if Jnr can scalp a genuine world class fighter then will back him, throw a shitload of money at him and give him a platform on free to air ITV1 as their new face of Boxing.

    Any word on the undercard yet?

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    Default Re: Sky marketing machine

    Not sure about that, surely ITV want more PPV action not less? If they were now going to invest millions in Jr to give him away "free" they've gone about is arse backwards.

    Just 100,000 buys is a couple of million quid in the pot. They best hope the fight does pony numbers otherwise Eubank's in a position to demand an absolute fortune to toe in line with the PPV dosh.

    Surely subscription networks (Sky/BT/HBO/Showtime) would give away the mega fights (Joshua/Floyd) instead of increasing the buy rate if they could make more that way?
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    Default Re: Sky marketing machine

    And the undercard is crap, which is the norm for Sauerland and when a PPV main event gobbles up all the dough (they don't need any help selling it).
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    Default Re: Sky marketing machine

    I think ITV will expand the ppv boxing because it generates more money, hope it does bomb in sales and they decide to ditch it for free boxing on the channel. More viewers means more advertising revenue.

    Look how successful channel 5 have been 😀
    Do not let success go to your head and do not let failure get to your heart.

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    Default Re: Sky marketing machine

    ITV and the BBC used to be the main channels for boxing Harry and Reg both great commentators they let boxing go football rugby etc and many other sports now we pay shit but as a fan of boxing and other sports what can we do.!!!!!!
    Hearn and Warren have the monopoly on boxing and so do SKY and BT it does not bother me who the promoter is I just want to see good fights
    like most fans.

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