Buzzing for this now. I've done the ppv on Virgin. I have to say ITV and everyone else for that matter, really need to look at Sky for marketing tips. If this was on Sky , it would be absolutely everywhere! It didn't even come up as a ppv option till yesterday.
ITV have got to use their advantage of being a FREE mainstream channel with far more viewers than anyone else and attract Joe Public by advertising the shit out of this in prime time.
If ITV had made as much of this as they would of a new blockbuster drama series that is coming out, it would've rivalled the great sporting nights of years gone by because nowadays, hype is everything.