Showtime would get a small percentage most of the money goes to the cable providers. Time Warner and such.
But there are other revenue streams. Sponsorships make millions.(straight to them) Gate for this would be over 10 million(straight to them), UK PPV. Site fee. All the TV contracts around the world. They don’t need it to bring in 100 million to walk away winners. If they keep 80 Wilder walks with 30. Team Wilder is not banking on it keeping 100/120 or more, although not out of the realm of possibility. They are banking on making far more than 12.5.


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