The market is different in the US, Latino's are the biggest buyers of boxing, hence Canelo is the biggest star in the States, and biggest earner outside of Joshua.

All the major PPV events are scheduled for Mexican holiday weekends for a reason. Whereas in Britain the masses go to a boozer for the PPV's, in America they have "fight parties," so a dozen or more bods chipping in to buy an $89/£50 PPV is peanuts.

CutMeMick used to regularly put up pictures of 20-40 friends and relatives all chipping in a couple of dollars for the event.