I think it's basically because he's a charismatic well traveled but easy mark on the skids and Crawford is in deep need of notable opposition. Barring Crawford v Spence or another Haymon title holder this should never approach ppv but Arum is greedy like that. Khan has run out of wishful thinking and recyclability dates and is now just desperately making it up as he goes. Sad thing is some may buy it, he'll get another top bill and he'll be torched again. Maybe that's not sad depending on where you sit.
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