Seen lots of adds for it, guess it has some pretty lucrative deals with fast food places and stuff. My whole problem with vegetarian and vegan food/restaurants in general is that they try to hard to be meat substitutes. What is it going to taste like a rib eye? Of course not, so its going to suck. Nothing wrong with a portobello mushroom or lentil burger if its well done, but just say thats what it is. No interest in even trying it tbh.