They're purpose building a 12 - 16 thousand outdoor arena for this one andclassing it as an "event" with live acts like David Guerra djing over the weekend.
70% of Saudi Arabia's 45 million population is aged under 24 so you can see exactly who they're aiming this "event" at.
With all this money being thrown at this Sky Sports should have made it free to air which could have brought in viewing figures of 4-5 million easily (probably more).
Hearn saying the crowd will be "Vibrant" and people are "Naive towards Saudi Arabia" is utter bullshit!
The recent Amir Khan fight had fuck all atmosphere throughout the entire event.
Will be an interesting spectacle with amazing production levels but fights in the places like Saudi Arabia will never draw UK fans to fly over.
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