Marketing. Truth be told boxing has to be one sport where numbers can be overrated manipulated and misstated. We're obsessed with them and they are often treated like the be all and end all, like a glossy shield or stopping point until you look beyond them. From undefeated streaks to glossy KO records to punch stat numbers to fan attendance to belts held so on and so forth. But with the 0 they're put forth like some testament to invincibility and a direct link to undeniable skill. Sometimes they're anything but and can speak more to soft touches and a wide eyed promoter. The 0 can become protected. Not to say that the 0 isn't earned but I don't care who you are all records have deeper truths among those SD or draws or even UDs. We look at pretty numbers like a finely presented dinner spread, we eat with our eyes before tasting.