For what it's worth Fury was robbed against Wilder not sparked. However, Wilder just did terrible numbers against Ortiz - 7000 tickets (less than half Canelo-Kov gate) and 175-225k PPV - "Haymon" did his absolute bollocks if the purses were correct ($27 million). For all his beloved hardcore fanship Wilder's American audience simply don't buy his fights... watch but don't buy. Ruiz loses to AJ that fight is worth relative peanuts, especially in comparison to anything Joshua or Fury can do.
Ruiz is stylistically so different to Uysk the comparison is basically irrelevant. It's a boring old cliche but styles makes fights really is apt in this instance. Even if Ruiz irons AJ out again I don't see him ever beating Uysk or Fury.
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