Tito definately puts butts in the seat, but I think he's a victim of the law of diminishing returns here. I think the UFC is going to reach a stalemate pretty soon with its growth. People who want the blood and the drama are already watching. People who love sports (e.g. boxing fans) are looking at this sport and saying what I said above (blood sport, cockfighting, yada yada). What these people would prefer to see (in my opinion) are class acts like Couture who exemplify good sportsmanship and are athletes to be looked up to, not "thugs" like Tito. Actually, as much as I hate to say it, more guys like Hughes might be better for the UFC. You can either see him as an exemplary athlete in some instances, or a shit-talking thug in others :P