Why does Joe worry if people in the USA know who Kessler is? Honestly, 9.9 out of 10 Americans dont even know who Joe is!
I seems to me Joe will be unable to fight pretty soon. His hands cant take it anymore. At this point he needs to stop worrying if he'll be a "house hold" name in the USA. Too late for that. He needs to pad his wallet. I wonder how much hed get paid to fight Kess? 3 million $$$ or so I would think.