It's just posturing isn't it. This is boxing in the social media age. He's creating his own brand like Ryan Garcia or any of the rest of them. He won a belt which just about puts him on the Ring radar. Then he has a massive away win against the man who beat the man who beat the man. It's a massive win but without looking into it I'm guessing Ring people have a whole rulebook about this and they're just following their own rules. If he keeps winning I'm sure he'll get on their list but he's obviously more interested in brand building and brand awareness anyway.
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