Bottled it.

Fury has always had an overinflated opinion of his own worth. He is not the PPV draw he thinks he is, he could not even surpass Usyk / Chisora when he fought Del boy for the 15th time. Can you imagine even someone like Wlad avoiding a smaller fighter like Haye, the way Fury has dodged Usyk and getting a free pass? Wlad never bottled it and avoided Joshua either.

The fight any man for free bullshit has worn very thin now.