I still think Dana's primary motivation was to pump up (generate sales revenue) for the Chuck/Babalu fight. I never understood the whole "Chuck's gotta get by Babalu first" aspect. Why? We also never heard anything about "..but if Chuck loses, Babalu fights Wandy." It would have been a non-tital shot so why was there a number 1 contender twist to that story, and why did it involve Chuck's name ONLY?? Purely marketing, IMO.

Truth is, Dana had little to gain from that fight. If chuck loses, it would water down the UFC name. More to lose than gain, IMO.