Also i think Joe constantly shoots himself in the foot by refusing to put his name about..
Example: Warren wanted him to do some modelling for a Huge designer clothing company but he refused saying "Im not posing in pants'
Warrens answer "9/10 times the public see's you,your in shorts mate"-fair point.
Anyway Freddy Ljunberg got the deal and it was modelling Calvin Klein boxers.
A massive marketing chance wasted imo and a sh*tload of £££