Everyone deserves to earn a living, which Joe is entitled to - but your right, it does not disguise the fact that, people should fight for honour, to be the best in their division - then the money will come naturally - not line up smaller opponents for a tidy little sum - and then knock them out in your own back yard.

Especially when genuine fully-grown 168 fighters are calling you out, guys who have the equivalent belt - that is what the real fans are demanding - but unfortunately the general public are perhaps unaware of the Kessler's of the world.

The man in the street thinks Joe Calzaghe is a world-wide boxing phenonmina and that young Amir will be the natural successor. That nobody will ever come within an inch of beating them.

People whom i chat with at work, have never heard of John Murray - but the name Kevin Mitchell rings a bell.

Likewise they have heard about Calzaghe - but the name Kessler means absolutely squat to them.

It's about feeding the middle-of-the road boxing fan up a fight whereby they know who the Brit is and they get to see him put a beating on someone.

It boils down to providing entertainment, rather than a competitive sport with risks of losing.