Frank was one of those rare breed of sportsman whose personality was so warm and so likeable that literally EVERYONE loved him.

I've never known another sportsman like him in my lifetime.

I mean Benn was popular because he could really punch and was exciting to watch, Calzaghe is popular because of his speed and skills, Tyson was popular becuase he was a monster for a few years at least but Bruno was popular because he was Frank.

You cared about him as a man before you cared about him as a fighter.

He was also of course, the kind of sportsman that us Brits most like, a gallant loser

Nothing motivates the British public to love and adore a sportsman more than if he tries and fails!

To this day the only British Ski Jumper I have EVER heard of is Eddie the Eagle Edwards, who even today is a recognisable figure, simply for coming completely and hopelessly last in the winter Olympics about 15 years ago

The press attention he got back then was insane, he was literally an overnight celebrity, on the pages of all the newspapers, on the news, in magazines, the man became a legend.

Why? Because we LOVE Losers :P