I have read before that when Dana was asked as to what he'd do with PRIDE if he bought it, he said that they'd run it separately and keep it in Asia. There are massive opportunities with China right now and, if new management could get them back on TV, they still have a massive following in Japan. DSE never had to work for it like Zuffa did. They had this massive phenomenon land in their lap and so they didn't really understand it or know what they were doing so, when things went wrong, they went catastrophically wrong.