IF Manfredo wins, that will be followed by River's runnning red with blood, swarms of locusts, raining frogs etc.

And then he should fight Kessler.

IF Manfredo wins, it will be the upset of the year (maybe decade) and Peter swipes all of Calzaghe's HBO spots.
IF Joe loses he loses HUGE at this point no more TV spots (unless a rematch happens).