Is he doing commercials too?
You know, this is actually very good.
The potential in significance of this is tremendous, seeing boxers in the forefront of mainstream sponsors again. Like SRL doing 7-up all over again.
Sure, Oscar already had mainstream popularity to begin with, but to throw him out onto the forefront of the scene again and during the eve of this huge fight is great for the sport.
It's a wake up call to other mainstream sponsors. All eyes are onboxing this weekend.
It's a huge step in putting boxing back on the mainstream.
This is good.