Quote Originally Posted by SalTheButcher
what do they do, make movies or like merchandise?
they buy out names so like if any company wants to make merchandise or movies they go through CKX instead of talking to Alis lawyers or whoever ...like they gave Ali 50 million ...but they may make 500 million off his name in movies or toys or ANYTHING in the next 10 yrs so his name will pay for himself ..also with him getting old in age its really difficult to manage your own name and hes still gonna get 20% of everything in the future which is a really really good deal,