As far as I know, Setanta are also giving away a months subscription if you sign up for the fight. Seems good value, although the footie is now finished.

actually, I just found this:

Freeview viewers who want to see the fight will pay a fee of £10.99, and if they subscribe before midnight on Friday June 22, will receive a full months subscription to the Setanta Sports channel plus an extra month free, which will net them at least the first two of Setanta’s exclusively live Premier League games of the 07/08 season.

Satellite/Sky subscribers who want to watch the fight with Setanta on the satellite platform will pay a fee of £15, entitling the viewer to a month’s subscription to the 8 channels in the Setanta Sports pack (including Setanta Sports 1, Setanta Sports 2, and Setanta Golf), plus a month free if they subscribe before midnight on Friday June 22, meaning viewers can again watch Setanta’s first two Barclays Premier League games.

Those who subscribe on Saturday June 23 and up until the fight, will get the fight plus a full month of Setanta action for £10.99 on Freeview and £15.00 on satellite. In both cases, there is no minimum contract period.

Cable subscribers who want to watch the fight with Setanta on the Virgin Media platform will pay a fee of £15, entitling the viewer to a month’s subscription to the 8 channels in the Setanta Sports pack (including Setanta Sports 1, Setanta Sports 2, and Setanta Golf).