Standard procedure amongst people like Frank, or any other sporting celebrity is that they will speak with one of the journalists on the paper (or I suppose Iain Axon would do a similar job, as he runs FWTV) and then tell them what's got his goat that week. Then the journalist writes up a column along those lines, then calls the person back, and briefly describes what is in the column, and the guy gives it the okay, and its printed.

And no i'm not making this s**t up, we had a seminar on it at my Sports Journalism module of my degree. And the Footie writer from the mail told me this (Martin summat, i can't recall). Apparently, the worst guy he's ever shadow-written for was Tony Adams,