It's just cos they are the most talented, it's they're characters too. If they behaved like gentleman and always took fights the fans wanted they'd be celebrated like Oscar or Holyfield. To be fair Mayweather;s image is improving solely on the competition he's keeping (I.E Oscar and Hatton). He's still an asshole but I do appreciate his smack talk these days. I loved how he took the Hatton fight in particular. I believe him when he says he wants to hurt Hatton. Shame he's gonna get served come Dec 8th. Lets see how he takes his first KO loss.