Quote Originally Posted by emma
i meant surely they could have it on till 12pm and show the undercards.
It is quite a Prime slot for a Saturday evening, and with the exception of Scotland, not many people would of even heard of Arthur, let alone anyone on the undercard. ITV4 is not a sports channel, it can pretty much put anything into an 11 o'clock in the evening slot on a Saturday night...

And as Sky found out, it is hard to put boxing up against Match of the Day, hence part of the reason you have a silly Friday spot for boxing now.