The clamour for this fight is simply for one thing. 99% of the population wants to see Mayweather beaten, and Hatton has the best chance of doing that yet. Check this, look at the reception Mayweather is getting in his hometown. People come to see Floyd BE beaten, not to win. That's why he pulls in such a crowd, people want their guy to beat the best guy, they don't want to see the best guy win.

http://www.skysports.com/video/0,202...947881,00.html